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El mercado de lácteos se presenta bien equilibrado y con perspectivas de aumento, a nivel mundial tanto para la producción como para el consumo. En relación a la manteca, se estima una fuerte demanda de Rusia, Sudeste Asiático y Medio Oriente. En el caso del queso, durante los primeros meses de 2011 se registro un buen nivel de producción y exportación sobretodo de Estados Unidos (EE.UU.), Unión Europea (UE) y Argentina, y las perspectivas son buenas para el resto del año.
La demanda de leche en polvo desnatada se encuentra sustentada por el Sudeste Asiático y Rusia y con valores positivos de exportación los EE.UU, UE y Australia, y ligeramente menores de Nueva Zelanda. China continuará con la importación de cantidades importantes de leche en polvo entera, siendo los principales exportadores Argentina y Nueva Zelanda, de acuerdo con información presentada por la Comisión Europea (CE) en el grupo de trabajo leche.
En el ejercicio 2010/2011, se registró un aumento significativo de las entregas, previéndose superación de la cuota lechera nacional en Holanda, Dinamarca, Austria, Bélgica, Chipre y Luxemburgo. Mientras que el crecimiento de las exportaciones de queso y de leche en polvo descremada absorbieron estos volúmenes adicionales. Las existencias comunitarias de manteca, leche en polvo descremada presentaron una reducción.
En la UE, el consumo de queso aumentó ligeramente en los últimos años (más de 0,9% en 2007/2009), verificándose una reducción en el consumo de manteca y de leche en polvo descremada. Mientras que los mercados emergentes ofrecen muchas oportunidades para el sector lácteo, ya que el consumo de estos productos tiende a aumentar. Durante el período de 2007/2009, la compra de leche líquida de China aumentó un 18% y un 5% el de manteca. En la India, la importación de manteca aumentó un 9%, y en México y Brasil el consumo de queso aumentó 5 y 3,5%, respectivamente.
Los especialistas destacan creciente concentración de industrias en el mercado lácteo de la UE. En Holanda y Dinamarca, una única empresa aglutina 75% del mercado, en Francia, cinco de las empresas más importantes del sector controlaban en 2009 un 21% de la leche, porcentaje que aumentó a 25% un año después.
A nivel internacional, un factor cada vez más importante en el mercado de leche, y la fuerte presencia en el mercado mundial de empresas que ni siquiera están basadas en la UE o EE.UU, como el caso de la neozelandesa Fonterra (Nº1 a nivel mundial), las chinas Mengniu (15ª) y Yili (17ª), seguida por la indiana Amul (18ª), según datos avanzados por la European Dairy Association.
