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El yogurt llamado "Inmunizate" es un producto que se acaba de lanzar en Rusia dentro del mercado de productos funcionales pero está especificamente dirigido al consumidor masculino. Un mercado que busca seducir a hombres que cuidan su cuerpo y que se preocupan por su salud.
La compañía "Wimm-Bill-Dann" ha lanzado un producto de leche fermentada específicamente para los hombres.
Según voceros de la empresa, el yogurt contiene todo lo que los hombres necesitan para alcanzar la inmunidad: Una botella grande, con doble cantidad de vitaminas, minerales y con mayor ácido lácteo.
Además se presenta en dos sabores adecuados a los gustos de los hombres: yogurt de café y yogurt de manzana con canela.
