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De acuerdo a la Danone, en México el 90% de la población padece trastornos gastrointestinales tales como acidez, diarrea, estreñimiento, inflamación, entre otros, debido tanto al ritmo de vida actual como a los hábitos alimenticios, donde las características de la gastronomía local, llena de irritantes, hacen estragos en el aparato digestivo.
En este contexto, Danone lanza al mercado un yogurt de consistencia cremosa bajo el nombre de BeneGastro, el cual ayuda a reducir la sensación de acidez con su ingrediente “ALIV”.
El producto está disponible en tiendas de autoservicio y de abarrotes en sabores; natural (170 gramos y en paquetes de cinco de 100 gramos) y fresa (5 de 100 gramos).
Olivia Sánchez, gerente de grupo de mercadotecnia Danone comenta; “Estamos muy contentos por el nacimiento de BeneGastro, un producto inspirado en los mexicanos y hecho en México. Es por ello que nos aseguramos de crear la fórmula y un empaque sobresaliente, avalado por los consumidores. Además contará con un fuerte apoyo: comercial de televisión, degustación a nivel nacional, activaciones, plan de relaciones públicas, entre otros”.
Cabe mencionar que Danone comercializa cerca de 13 marcas de productos lácteos frescos, así como aguas embotelladas con la marca Bonafont.
