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Danone Argentina presentó en el mercado local una nueva versión del yogur Activia, totalmente renovado con 3 veces más fruta y más cremoso. Será el relanzamiento más importante de la empresa con el que espera impulsar esa categoría dentro del mercado de yogures.
Además, se agregaron dos nuevos sabores como el colchón de mango-maracuyá y el colchón de frutos rojos con capuchón de copos de miel. Este último producto permitirá ocupar la demanda de snacks, que también impulsa el consumo de yogures.
Fernando Ragni, Brand Manager de Activia, afirmó: “Activia está presente en más de 60 países y se ha convertido en la marca n°1 de yogur en el mundo”. El ejecutivo agregó: “Trabajamos en constante innovación, escuchando a nuestros consumidores.
Hoy, con este relanzamiento, estamos renovando el compromiso de Activia hacia el bienestar general de todas las personas con una nueva receta y nuevas presentaciones para potenciar la experiencia del sabor en toda la familia”.
