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A finales de 2013 Euromonitor International celebró su último congreso sobre Lácteos Funcionales y Saludables, en el que se recogía la posición de Brasil, Rusia, India, China (los países del BRIC) y México como mercados de rápido crecimiento para el sector. En cambio, naciones europeas como Francia o Bélgica no registraron tan buen desempeño como se esperaba.
El mercado chino se convirtió en el mercado de más rápido crecimiento en 2012 (en términos absolutos): llegó a los US$ 1.600 millones; Brasil alcanzó los US$ 1.400 millones; India, US$ 650 millones; México, US$ 400 millones y Rusia US$ 300 millones. Las previsiones para 2013 señalan a un crecimiento más acelerado.
Destaca el potencial “enorme” de India, especialmente a medida que modernice sus canales de distribución. Distinta perspectiva se fija para países como Francia, Bélgica, Portugal, Suecia y Grecia, inmersos en un bache tanto económico como regulatorio.
Camino hasta el 2018
Se espera que el boom definitivo en términos de crecimiento absoluto en el sector de los lácteos funcionales llegue en 2018; no obstante, ya ocupan el lugar destacado que los reserva, en gran parte, su presencia en fórmulas infantiles y bebidas –claro que las alternativas no lácteas fueron el sector de más rápido crecimiento en 2012-2013, con un 25.9%.
Los yogures probióticos y prebióticos se clasificaron en segundo puesto y superaron a los no probióticos en términos de crecimiento.
