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Danone Argentina contrató una nueva agencia de punto de venta para fortalecer su presencia en los lugares donde sus productos tienen o directo con sus clientes. Se trata de Wölk Design, que ha trabajado para marcas como Cartoon Network, Carlsberg, Coca-Cola y Budweiser, entre otras.
Para sumar presencia en los puntos de venta, Danone Argentina decidió buscar una agencia especialmente dedicada a el diseño estratégico en esos espacios de o directo entre los productos y los clientes.
Por esto, desde ahora, Wölk Design será la encargada de diagramar la comunicación de las muchas marcas de la compañía para su categoría de lácteos, fundamentalmente en los puntos de venta, como supermercados, drugstores y almacenes. Esta agencia está especializada en el diseño industrial y gráfico con foco en shopper marketing y en el desarrollo de proyectos de identidad visual en POP.
Además de reforzar la imagen de los productos (la mayoría La Serenísima), también tendrá a su cargo la puesta en los puntos de venta de lanzamientos y el desarrollo de proyectos de innovación en ése ámbito.
Las agencias de punto de venta son un concepto innovador y de excelencia que involucra los conceptos del trade marketing, el diseño gráfico y la producción, con el fin de dar valor agregado a cada uno de los POP de los clientes.
