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A pesar de que Colombia es uno de los mayores productores de leche en Latinoamérica, el sector lácteo colombiano aún muestra bajos niveles de competitividad y productividad. Por esta razón, desde hace unos meses se ha visto la necesidad de iniciar la búsqueda de soluciones para mejorar el estado actual del sector lácteo en Colombia, con el fin de potencializar sus fortalezas a través de la tecnología y el conocimiento de las empresas holandesas.
El pasado viernes 5 de septiembre, la Agencia para las Empresas Holandesas” (RVO), entidad adscrita al Ministerio de Asuntos Económicos de los Países Bajos, informó que Business Bridge, alianza bilateral entre consultores de negocios de los Países Bajos y de Colombia, ubicados en ambos países, fue la ganadora de la licitación, y quienes estarán a cargo del estudio que comienza el 17 de septiembre.
El equipo de expertos y el consejo asesor se encuentra compuesto por Niels den Besten, consultor para el sector lácteo en los Países Bajos y en el extranjero y dueño de una granja de productos lácteos en los Países Bajos; Andrés Arango, director de producción del sector lácteo de alto nivel en Colombia; Juliana Niño, consultora de negocios bilateral en Business Bridge en los Países Bajos; Diana Alarcón, consultora de negocios en Business Bridge en los Países Bajos; Christophe Salaün, consultor de negocios en Business Bridge en Colombia; Mónica Rojas, asistente de Business Bridge en Colombia; así como la Junta Asesora de Estudios, grupo de expertos de alto nivel del sector lácteo, compuesta por Gustavo Castro Guerrero, senior advisor del sector lácteo en Colombia y Jan van Beekhuizen, Gerente del Sector Lácteo de Rabobank en Holanda.
El estudio que realizará Business Bridge está compuesto por tres fases y finaliza con un seminario que se llevará a cabo en los Países Bajos a finales de enero de 2015. Durante la primera fase se busca obtener una perspectiva real del estado actual de la cadena de valor del sector lácteo (suministro, producción, transformación, distribución y consumo) en Colombia, y una visión general de la cadena de valor en el sector holandés.
En la segunda fase se pretende formalizar las observaciones y los datos obtenidos en la Fase 1 con el objetivo de encontrar las lagunas, ineficiencias y necesidades de conocimiento, tecnología y productos en el sector colombiano en toda la cadena de valor así como en las diferentes regiones para traducir los retos en oportunidades para las empresas holandesas que desean entrar en el mercado. Por último, en la Fase 3 se explorarán las posibilidades de cooperación entre los dos países.
