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La líder del mercado de yogures y postres lácteos frescos, la multinacional sa Danone, ha lanzado dos nuevas apps gratuitas para el público infantil: 'Danonino' y 'Equipo Actimel', ambas disponibles para iOS y Android. La app de 'Danonino', de carácter educativo, permite que los pequeños de la casa aprendan las profesiones mientras juegan con la nueva colección de envases de la marca.
Permite que los niños escaneen los 'Danonino' bebibles y aprendan así las profesiones y los oficios mientras juegan. Para ello, la marca cuenta con una nueva colección de botellines con 24 ocupaciones diferentes. La de 'Actimel', por su parte, hace que, gracias a la realidad aumentada, cobren vida las batallas de los famosos 'Actiguerreros' de esta enseña.
Se pueden activar batallas 3D para uno y dos jugadores, en las que los niños pueden elegir el personaje con el que quieren combatir y contra quién. Se incluye también la opción de jugar con 20 cartas exclusivas. Además, los niños pueden también crear su propio Actiguerrero, eligiendo entre los múltiples elementos que ofrece la app, y personalizarlo con su propia cara, haciéndose una foto.
Según Ander López, del equipo Marketing Digital de Danone, "los niños no son ajenos a la revolución digital en la que estamos inmersos. Estas nuevas apps nacen con el objetivo de crear una experiencia de marca más completa, al tiempo que ofrecen herramientas educativas y de diversión a los más pequeños de la casa".
Con estas dos nuevas aplicaciones, Danone cuenta ya con tres apps, tras el lanzamiento en junio del pasado año de 'Alimenta Sonrisas', que ya cuenta con 200.000 descargas. Esta app permite disfrutar de todas las ventajas del programa de fidelización de Danone (Alimenta Sonrisas), acumulando puntos con los productos de Danone para descargar cupones descuento, conseguir productos del catálogo de fidelización o estar al día de las últimas novedades.
