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La empresa láctea más elegida por los argentinos, recibió el pasado miércoles 26 de noviembre el máximo galardón por alcanzar el primer puesto en el ranking de prestigio de marca que elabora anualmente CEOP. Este ranking mide la valoración que el público en general tiene de las marcas con presencia en el país.
De esta manera, en su 85° aniversario, La Serenísima sigue ratificando su liderazgo como la marca con mejor imagen para los argentinos, además de ser elegida para acompañar la mesa diaria de millones de consumidores.
El Ranking de Prestigio de Marca de la consultora CEOP releva treinta y cinco rubros en total, y La Serenísima no sólo lideró el rubro Lácteos, sino que también figura en el primer puesto del Top of Mind de los argentinos, ratificando así que es la marca más valorada entre todos los rubros a nivel nacional.
Para elaborar el ranking, se tiene en cuenta las menciones espontáneas de los encuestados acerca de las marcas más prestigiosas, seguidas de una evaluación por atributos en relación al prestigio. Con esta información se establece el ranking final, que determina la marca más prestigiosa.
Este galardón refleja la filosofía de trabajo de La Serenísima, basada en la calidad como premisa fundamental para todas las actividades, y refuerza el compromiso con los consumidores argentinos, para ofrecerles los mejores productos frescos todos los días del año.
