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La FIFA informó que una empresa láctea china patrocinará el Mundial de Rusia que se realizará en 2018. No es la primera vez que la principal institución del fútbol mundial acude a China en busca de un patrocinador para el principal evento deportivo del mundo.
El productor lácteo Mengniu Group firmó para el torneo de 2018, sumándose así a las firmas chinas Hisense y Vivo en la segunda categoría de patrocinador, según anunció el organismo que rige el fútbol mundial.
Mengniu se convierte así en “el yogur bebible y el helado preenvasado oficial del Mundial de la FIFA, y la leche y leche en polvo oficial del Mundial FIFA” para la región de Gran China, indicó la FIFA según lo publicado por la agencia AP.
A menos de seis meses para el partido inaugural en Moscú, aún hay 21 plazas vacantes en el programa de 34 patrocinadores del Mundial. La tercera categoría de patrocinadores, con 20 plazas continentales, acaba de encontrar otro participante, el ruso Alfa-Bank. Todos los nuevos patrocinadores firmados en los últimos cinco años son de China, Rusia y Catar, éste último será el anfitrión del Mundial de 2022.
