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El futuro de los productos lácteos de la marca Danone en Chile es incierto. Así lo manifestó un representante de la firma a las autoridades del Ministerio de Salud, comunicándoles que si bien por el momento continúan distribuyendo sus productos, ya no harán más actividades promocionales, ni al público ni entre el cuerpo médico.
En una reunión solicitada en virtud de la Ley de Lobby, un representante de la compañía explicó a la doctora Lorena Rodríguez, jefa del departamento de Nutrición y Alimentos de la división de Políticas Públicas Saludables y Promoción del ministerio, que esta decisión obedece a razones presupuestarias, y que la firma sigue comprometida con el país.
Sin embargo, planteó la posibilidad de que los productos de la marca se retiren de Chile, y le solicitó a la funcionaria la remisión de una carta de la ministra de Salud a la gerencia de Danone manifestando su eventual preocupación por este hecho. La doctora Rodríguez, por su parte, explicó en la ocasión que estos temas son más bien del área del Ministerio de Economía, cartera con la que recomendó arse.
Desde Danone se excusaron de referirse a si sus operaciones se habían visto afectadas por la vigencia de la Ley de Etiquetado de Alimentos, que obliga a advertir a los consumidores mediante sellos en los envases sobre los contenidos nutricionales. No obstante, fuentes al interior de la firma señalaron que “la ley ha golpeado muchísimo a todas las empresas”.
Nuevos dueños
En febrero de 2017, a pocos meses de haber comenzado a regir la ley de etiquetado, se concretó la compra de las operaciones de Danone Chile por parte de Watt’s en US$21 millones.
