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A Lactalis Colômbia, especializada na produção de lácteos com as marcas Parmalat, Proleche, President e Kraft, anunciou que iniciou o processo de exportação de doce de leite para Chile e Venezuela.
No final do ano ado, a multinacional lançou o produto, popular na Colômbia, Chile, Venezuela, Argentina e México, entre outros países.
“ O doce de leite é uma sobremesa conhecida regionalmente, então sabíamos que era nossa oportunidade de aumentar a presença e visibilidade da empresa. A escolha desses países se deve ao relacionamento próximo que temos e ao grande interesse demonstrado pela região em adquirir o produto para seu mercado local ”, afirmou Iván López, diretor geral da Lactalis Colômbia.
Segundo a empresa, mais de 30 mil quilos desse novo produto foram faturados em novembro. Ele também destaca que no futuro existem oportunidades de negócios no Caribe, principalmente na Costa Rica e na América do Sul. A expectativa é entrar em outros dois países.
Vale destacar que os planos da multinacional são exportar não apenas doce de leite, mas outros produtos como creme de leite e leite condensado.
“ Temos muita experiência em exportação na América Latina, estamos muito satisfeitos com os resultados desse novo produto. Temos visto uma ótima receptividade por parte do consumidor, gostaram principalmente pelo sabor suave ”, destacou López.
Fonte: Portfólio Lactalis Colômbia
