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A Mococa, indústria brasileira de laticínios com 106 anos de história, conquista o primeiro lugar no mercado de misturas lácteas no Brasil. Segundo dados da Kantar 2024, que acabaram de sair, a fabricante conta com 40% de participação na categoria de Mistura Láctea Condensada e 70% em Mistura de Creme de Leite. “Esses números indicam a nossa liderança nos dois segmentos, o que mostra um forte reconhecimento da nossa marca perante os consumidores e, consequentemente, vantagem competitiva sobre os concorrentes”, analisa Michelle Oliveira, gerente de marketing da Mococa.
Vale ressaltar ainda que as misturas lácteas oferecem diversos benefícios, como custo ível e versatilidade no uso culinário, possibilitando aplicações em panificação, confeitaria e bebidas. Além disso, são formuladas para preservar e realçar o sabor natural dos ingredientes, garantindo uma experiência sensorial autêntica e de alta qualidade no resultado final.
Por isso, para atender às demandas do setor e proporcionar produtos de excelência aos consumidores, investimos recentemente em tecnologias avançadas, fortalecendo nossa capacidade de levar alimentos de alto padrão ao Brasil e ao mundo”, explica Michelle.
Com um portfólio que conta com 23 produtos, a fabricante exporta para mais de 15 países, incluindo Argentina, Chile, Bolívia, Uruguai, Paraguai, Costa Rica, Estados Unidos, África, Arábia Saudita, Japão e outros locais das Américas Latina e Central. Além disso, emprega mais de 600 colaboradores e conta com uma produção diária de 700 toneladas.
Autora: Editado por Valéria Hamann
Fonte: Edairynews
